TAMUC considering rebranding

[Jonathan Whatley]

Members of the university community who spoke at the July forums mostly opposed the name “Texas A&M University-Dallas” or any name including “Dallas.” Objections included the geographic distance to Dallas (roughly 66 miles between downtowns) and the inaccuracy of “Dallas” as a descriptor of a university with a history and culture founded in rural Northeast Texas. […]

Some of those present favored other nomenclatures, such as “East Texas A&M University,” a name many hoped would emerge from the 1996 rebrand. One speaker advocated for revival of the name “East Texas State University.” Options discussed also included “Northeast Texas A&M University” and “Texas A&M University-Northeast.”

July forum attendees mostly oppose ‘Texas A&M University-Dallas’ nomenclature (Mark Haslett, KETR, July 22, 2024)