TESU BSBA Capstone - Case Study

[Merlin]

As for my final paper, in my opinion its only fair, but it does satisfy the Rubric 100%. I learned long ago, don't write amazing papers, WRITE TO THE RUBRIC!!! If you do this, even if it reads weird and doesn't seem right, if its to the rubric, its right.

I agree that this is the way to guarantee an A. After I finished the first draft of my paper, I went back through and matched each element of the rubric to what I'd done in my paper. This required a few rewrites and some additions in my case, but in the end, I was able to look at each element of the rubric and point to how I met or exceeded the requirements in my paper.

I will post it here for all to view.

Thanks for uploading that.  At some point, I think it might be worthwhile to create a thread or wiki area to collect all the example papers for others to use as a reference.

Wow, looking at your paper, it feels like it includes about half the work I put into mine. I always have a hard time not going over the requirements. Then again, according to the reviews my mentor is known to grade the final papers harshly so I made sure to add a lot of extra elements like charts and diagrams to make it look more professional.

I also made sure to come at the analysis from multiple angles, including a competitor analysis of each of their chief rivals. That added a lot all by itself. Beyond that I performed a macro-environmental factors (PESTEL) analysis, five forces analysis, profitability analysis, SWOT analysis, and an analysis of their current business model and what changes would need to be made to integrate the strategic options I recommended. For each analysis I also explained how they work and how they would add value to the final product.

I'm also glad it's done, but looking back I think I had fun doing it, so it wasn't so bad.

I received an 89 on one case study, the only thing I did different is I didn't reference the Textbook at all. I knew the subject matter, looked up many appropriate sources and scored an 89. I did the next case study with 1/2 the effort, referenced the crap out of the textbook and scored another 100. Besides that 89, all my case studies were 98-100. The 98's were always APA issues. 

I received 95's on almost all of my discussion forums, got 100 2x, thus the 96 average. That really surprised me, but I didn't worry about it. I didn't put too much effort into those, so what I got was really helpful.

I got 100 in each of the discussion topics (I was very thorough in each and responded to every other student post as well as the mentor's posts). I averaged 97 on the case studies (usually ended up with a 96 or 98, with points deducted for APA issues or minor mechanical issues). I ended up with a 92 on the midterm, which I was most annoyed about because I knew the answers but just guessed incorrectly as to which of the multiple correct choices was the one they wanted. Either way, I should end up with a 97 or 98 in the course depending on how the final case study goes. You need a 93 overall for an A in the course, so I really just need a 20 on the final case study to meet that.

I hope you get the score you worked hard for. Also, hopefully this paper will help someone get the format for there's. Earlier in the thread there was a google one posted, I used that for my formatting then just expanded from there.

I did the same thing. I used the Google example to give me an idea of good formatting and style. I didn't follow that same format exactly, but once I saw how that paper had been done, it helped me determine what the best format should be for mine. Since I didn't want to lose points for APA formatting, for my final paper I ended up following the APA formatting given in the APA example papers from Purdue Owl pretty closely, up to and including using the same header styles.