10-14-2024, 02:27 PM
I don't think they're wrong to consider rebranding because I believe brand confusion is legitimate thing. It's not helped by the fact that I'm not sure anyone 300 miles outside of Texas knows that Texas A&M is a system with more than one school. But I think they have far bigger problems attracting students than whatever the name on the diploma is. If you build a great school with a great environment and great programs, they will come. But if you go on Reddit, almost nobody is active on the thread and the ones that do complain a lot.