(09-13-2024, 04:00 AM)artem Wrote: So it seems that Specialization is like Master but without Isabel I diploma.
Here is the answer from ENEB to my inquire about specialization
By that text - the specialization is just a single course of Master (1st one).
Master's syllabus:
SECTION 1. AI FOR BUSINESS
• Topic 1: Introduction to AI
• Topic 2: How to apply AI in your daily life
• Topic 3: AI in the workplace
• Topic 4: AI for finance
• Topic 5: AI for marketing
• Topic 6: AI for human resources
• Topic 7: AI for operations
• Topic 8: Case studies
• Topic 9: The future of AI
SECTION 2. E-COMMERCE
• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page
SECTION 3. WEB POSITIONING
• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing
SECTION 4. DIGITAL TRANSFORMATION
• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity
SECTION 5. DATA ANALYSIS AND INTERPRETATION
• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R
SECTION 6. MANAGEMENT SKILLS
• Topic 1. Leadership
• Topic 2. Effective communication
• Topic 3. Coaching
• Topic 4. Empowering teams
• Topic 5. Change management
SECTION 7. PROJECT MANAGEMENT
• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management
SECTION 8. DECISION MAKING
• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems
SECTION 9. BUSINESS PLAN
• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan
SECTION 10. OPERATIONS MANAGEMENT
• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management