06-06-2022, 12:41 PM
With a few exceptions, I don't believe state schools market their online programs nearly as aggressively as for-profit schools market their products.
This is just one person's anecdotal evidence, but I deal with people all the time who still mistakenly believe the only online degrees are from sketchy for-profits like U of Phoenix. If they're largely unaware even their own B&M alma maters have online degrees, who knows what the average prospective student is aware of.
My social media platforms definitely seem to feed me for profit school ads I'm guessing five
times more often than state school online degree ads. (And most of the state school ads I get are from ASU.) It looks like those millions for profits put into aggressive marketing seem to be working.
This is just one person's anecdotal evidence, but I deal with people all the time who still mistakenly believe the only online degrees are from sketchy for-profits like U of Phoenix. If they're largely unaware even their own B&M alma maters have online degrees, who knows what the average prospective student is aware of.
My social media platforms definitely seem to feed me for profit school ads I'm guessing five
times more often than state school online degree ads. (And most of the state school ads I get are from ASU.) It looks like those millions for profits put into aggressive marketing seem to be working.
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