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Situation Analysis v. Market Analysis?

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Situation Analysis v. Market Analysis?
Drummerboy Offline
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#1
08-23-2007, 10:18 AM
Does anyone know the difference between situation and market analysis in Prin. of Marketing?

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ACE Offline
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#2
08-23-2007, 12:54 PM
Situational Analysis Definition:
A process internal to the overall organizational strategic planning process. Involves research and analysis of both internal and external environmental factors, consideration of organizational successes and failures, and the impact of the organization's past and present abilities to reach its goals.

Market Analysis Definition:
Research intended to predict the future of a market. The process of determining factors, conditions, and characteristics of a market.
[SIZE="2"]Amy[/SIZE][SIZE="2"][COLOR="dimgray"]
Excelsior College - BS Business[/COLOR][/SIZE]


[COLOR="Gray"][SIZE="1"]CLEPS
Humanities 67
Natural Sciences 62
Social Sciences and History 67
Principles of Macroeconomics 64
Principles of Microeconomics 60
American Government 52
Principles of Management 70
Principles of Accounting 54
Principles of Marketing 71
Business Law 65

DSST
Principles of Finance 53
Business Law II 53

FEMA
15 credits[/SIZE][/COLOR]
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