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+---- Thread: Situation Analysis v. Market Analysis? (/Thread-Situation-Analysis-v-Market-Analysis)
Situation Analysis v. Market Analysis? - Drummerboy - 08-23-2007
Does anyone know the difference between situation and market analysis in Prin. of Marketing?
Thanks!
Situation Analysis v. Market Analysis? - ACE - 08-23-2007
Situational Analysis Definition:
A process internal to the overall organizational strategic planning process. Involves research and analysis of both internal and external environmental factors, consideration of organizational successes and failures, and the impact of the organization's past and present abilities to reach its goals.
Market Analysis Definition:
Research intended to predict the future of a market. The process of determining factors, conditions, and characteristics of a market.