Degrees in Content Creation?

[LevelUP]

If we address the elephant in the room, we might acknowledge that many students these days want to be YouTubers or online creators. So what they need is to learn how to create content effectively.

What Is a Content Creator?
https://www.gcu.edu/career-guide/arts-me...nt-creator

Given that, could we list some links to online degree programs related to content creation?

[Jonathan Whatley]

Time to rediscover communication degrees! After decades of their being knocked around as a generic easy major and additionally hit hard by collapses in traditional media jobs.

I completed the Communication concentration at Charter Oak State College, which they no longer offer. A sizeable part of my concentration was alt-credit. My capstone paper topic concerned humor across a whole range of media including print advertising, TV and film comedy, and yes short Internet content.

I hear a heckler in the back ask why if Jonathan studied Internet humor, his posts are so dull.

It’s a fair question.

TESU has a Communication major you could orient towards relevance to content creation. It hasn’t been popular here to date because we don’t have handy alt-credit or low-cost transfer to fulfill the requisites in Communication Theory, Mass Communication I and II, and Communication in the Digital Age.

But if you’re going to meet the minimum 15 credit residency at TESU in lieu of the Accelerate waiver fee, you could do those 12 credits at TESU plus cornerstone plus capstone which totals 18. There are alt-credit sources for Interpersonal Communication, Intercultural Communication, and communication and humanities electives. Note several TECEPs will fit and are RA credit.

Arkansas State University has very good tuition (282 per credit undergrad, 340 master’s) and several pertinent programs online including a BA in Creative Media Production, Undergraduate Certificate in Social Media Management, and MS in Media Management.

Liberty University has good tuition with several discount offers and several pertinent programs online including an MA in Digital Content and even PhD in Strategic Media.

Harvard Extension School has impressive pertinent programs including a Master of Liberal Arts in Digital Media or in Journalism, and a Graduate Certificate in Digital Storytelling. The degrees have a brief on-campus session, the certificates generally not.

Another option is to find a marketing degree with a lean toward “marketing creative” work, as opposed to corporate-speak writing about marketing or to heavy analytics. The WGU MS in Marketing, Digital Marketing specialization looks more promising than average in this respect.

[SteveFoerster]

How did you hear me from that far away?!

Just kidding... I actually strongly agree with you that majoring in communications is more relevant than ever!

[bluebooger]

Jonathon,
if you studied Internet humor, why are your posts are so dull ?
LOL

IMO, a communications degree is still a waste of money and time

if you want to be a content creator then just start creating content

take your iphone or android camera and start doing IRL streams, or start playing games, or reaction videos

do this on tik tok, twitch and youtube

no degree is going to teach you these skills

look at the courses for TESU's degree
https://tesu.smartcatalogiq.com/en/curre...nications/

all useless

where are the courses in software for video editing and lighting ?

[SteveFoerster]

BB, one could say the same thing about IT. And it's true that if one is interested in something like programming, then just diving in and playing around with it and eventually building a marketable GitHub profile is important. But that doesn't mean that degrees in IT are useless. It's not one or the other, and the way to earn a degree that Johnathan describes is low cost.

[Jonathan Whatley]

look at the courses for TESU's degree                
https://tesu.smartcatalogiq.com/en/curre...nications/

all useless

where are the courses in software for video editing and lighting ?

Video editing and lighting could be a substantial part of Communication in a Digital Age and touched on in Mass Communications I and especially II, depending on how they’re taught.

Then you have wide flexibility in the 12 credit section Communication Electives, including discrete courses on subjects like video editing and lighting if you bring them in via transfer credit or PLA portfolio. These subjects could also overflow into the Humanities Electives.

[ss20ts]

Would courses from Hubspot Academy be helpful?

https://academy.hubspot.com/


Depending on what one wants to do, a degree may not be necessary.

[bjcheung77]

Basically, I believe some institutions that we recommend such as SNHU already has some similar programs in Design, Multi Media, etc, already... I would investigate further to see what degrees, programs, and institutions have the ones you're looking for. Once you have a short list, decide by checking their course offerings for the program and see if it suits your needs. Some programs are geared for concentrations, others are generic or random in course offerings...

[LevelUP]

Although this women’s college primarily offers on-campus degrees, it claims to be the first in Missouri to offer a four-year Content Creation degree which is a rare program worth reviewing for its curriculum structure.

Required Core Content Creation Courses from the Curriculum Catalog: (63 hrs.)
BUS 105: Business Computer Applications (3 hrs.)
BUS 171: Foundations of Business (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
BUS 250: Principles of Marketing (3 hrs.)
BUS 340: Project Management (3 hrs.)
BUS 331: Integrated Marketing Communications (3 hrs.)
BUS 333: Social Media Marketing (3 hrs.)
BUS 345: E-commerce (3 hrs.)
BUS 354: Consumer Behavior (3 hrs.)
BUS 490: Internship (3 hrs.)
COMD 110: Design Technology (3 hrs.)
COMD 210: Design Media, and Society (3 hrs.)
COMD 235: Editorial Photography (3 hrs.)
COMD 275: Copywriting (3 hrs.)
COMD 310: Website Design (3 hrs.)
COMD 350: Motion Design (3 hrs.)
COMD 355: Creative Ink (6 hrs.)
COMD 494: Senior Portfolio (3 hrs.)
DFM 125: Filmmaking I (3 hrs.)
DFM 225: Filmmaking II (3 hrs.)

This Content Creation degree is interdisciplinary, sitting at the intersection of:

• Marketing
  
• Media/Communications
  
• Digital Design
  
• Film & Video Production
  
• Business/Entrepreneurship
  

---

When I think of the ideal Content Creation degree program, I imagine it including courses such as:

      Core Production & Tech Skills

• Video Production (covers camera, lighting, and sound)
  
• Digital Photography (emphasis on camera functions and composition)
  
• Video Editing  (post-production essentials)
  
• Podcasting and Audio Production
  
  

      Writing & Narrative

• Storyboarding and Visual Narrative
  
• Creative Writing and Scriptwriting
  
• Content Writing and Copywriting
  

      Communication & Media

• Journalism / News Writing (teaches structure, clarity, ethics)
  

      Marketing & Strategy

• Digital Marketing
  
• Social Media Marketing
  

      Capstone or Applied Experience

• Portfolio / Capstone Project (to showcase work professionally)
  

In short, these are essentially BSBA/Marketing degrees with a creative flair!

[harrypotter]

Marketing..