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Thoughts on the TECEP Marketing Communications exam
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I don't think there is a thread in the Specific Exam Feedback Section for this exam, so I'll just put it here in the General Forum. If the moderators want to create a new thread, that's fine.

Yesterday, I took the TECEP Marketing Communications exam, which consisted of 30 multiple-choice questions and seven essay questions. Each MC question was worth 1 point, and each essay was worth up to 10 points; sixty is the minimum score required to pass.

Fortunately, I had just studied for TECEP Advertising (using Arens' book Contemporary Advertising), so A LOT of the material was overlapping between the two tests. I studied for Marketing Communications over a period of about three weeks, and used the book Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, by Terence A. Shimp, 4th edition (borrowed from library). I also read through the IC flashcards for CLEP Marketing.

After taking the test yesterday, I feel extremely confident that I passed. There were only one or two MC questions that I had no clue about. After the MC questions, you are instructed to answer seven essay questions of your choice (out of a total of ten options).

Using a #2 pencil to write seven essays gave me a major case of writer's cramp, but I finally finished after 2 hours and 15 minutes (the exam has a 3 hour limit). I had three pencils, but the lead still got pretty dull. Big Grin

I enjoyed this essay test more than I enjoyed the all multiple-choice Advertising TECEP exam, although my first glance through the essay options made me panic. But taking one question at a time, I feel like I nailed every single essay question. Writing is very relaxing to me, so the test was pretty stress-free.

If you plan to also take CLEP Marketing or TECEP Advertising, I would suggest you take all three of these exams together, since there is so much overlap. I'll update you all on the score when I receive it. Smile

P.S. TESC just updated my eval today, and it shows that I passed TECEP Advertising! Big Grin
-Andrew T.
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Finished: 120 credits! [BSBA Thomas Edison State College] See my degree plan here.
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Thoughts on the TECEP Marketing Communications exam - by Levi - 06-29-2010, 09:59 AM

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