Excelsior Business Strategy 495

[gcalvin]

When I took BUS495 a year ago, the case study was assigned -- you didn't get to choose it. I got a B in the course, but frankly my case study wasn't very good. The key is to apply the techniques taught in the text, and to be brutally clear that this is what you're doing. For instance, you might take the SWOT approach, in which case you would have sections of your paper with explicit headings of Strengths, Weaknesses, Opportunities, and Threats. Have a clear and specific recommendation for the company's strategy for, say, the next five years, and back it up with data. Bring in some sources from outside the textbook, as much to illustrate that you can find information and cite sources properly as to back up your recommendations.

-Gary-