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Marketing Communications TECEP
#1
I searched and read previous posts already. I am still not sure which textbook to read. The official TECEP guide lists 5 different books. I have read that the top one is usually best for all TECEPs, but has anyone else taken it since they stopped using the PROMO book?

Most of the previous posts were saying they used the Shimp book because they were also taking the Advertising TECEP. I will probably take that too.

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Messages In This Thread
Marketing Communications TECEP - by Ideas - 07-01-2017, 09:59 PM
Marketing Communications TECEP - by bjcheung77 - 07-02-2017, 10:49 AM
RE: Marketing Communications TECEP - by Ideas - 08-23-2017, 03:10 AM
RE: Marketing Communications TECEP - by nerd - 05-16-2018, 01:33 PM
RE: Marketing Communications TECEP - by Ideas - 05-16-2018, 05:19 PM

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