I took the updated version of the Marketing Communications exam (with 40MC/6 essay questions) a couple weeks ago and passed. I chose "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" 8th Edition by Shrimp out of the recommended texts because it was also good for the Advertising TECEP. I spent about fifteen hours studying between the two. Admittedly I was speed reading a lot of the text in the last half of the book. I felt pretty confident on the multiple choice questions but several of the essay questions seemed to come out of nowhere. Some of the topics covered include types of marketing, web marketing and websites, traditional and non-traditional sales methods, and types of marketing.
As far as the Advertising TECEP goes it was much more difficult than I excepted after the Marketing Communications exam and being all multiple choice but I passed. It pretty much follows the test description and material in the textbook to the letter from what I recall.
As far as the Advertising TECEP goes it was much more difficult than I excepted after the Marketing Communications exam and being all multiple choice but I passed. It pretty much follows the test description and material in the textbook to the letter from what I recall.
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