07-05-2016, 10:03 AM
I took the new version of this exam last week (40 MC/6 essay questions) and just found out I passed today. I read the recommended text "Sell" by Ingram and studied for about twelve hours. I felt like I had a good grasp of the material but honestly the test was a lot harder than I expected. I really didn't think I passed after submitting the exam. I think part of that was due to my not reading the free online text in the test description (mistakenly thinking it was all overlap) so I would suggest anyone looking to take it at least briefly review both.
I agree there was a lot on styles of management, sales force compensation, and general marketing. I remember there being some focus on marketing channels and personal selling also. I'd recommend taking Advertising and Marketing Communications before this one if you're planning on all three as it will help give you a better foundation for any random questions that may pop up.
I agree there was a lot on styles of management, sales force compensation, and general marketing. I remember there being some focus on marketing channels and personal selling also. I'd recommend taking Advertising and Marketing Communications before this one if you're planning on all three as it will help give you a better foundation for any random questions that may pop up.
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