The Phone Interview

[scorched]

So the hint I left is technically the answer to get noticed.
My 10-12 resumes are the same, except for one key aspect.
Certain words get replaced by the words from the job description.

I have held the titles; Director, Enterprise Architect, Developer, Engineer (System, Infrastructure, etc.., Analyst (Applications, Business, etc).
The key here is that each of these has it's own vocabulary. When companies hire, most of the time your resume will be passed through software that searches for certain words, usually found in the skills and requirements section of the job description.
The software will then score each resume, based upon matching words found. If your at the top of the list you are almost guaranteed to get a human to read your resume. Thereby increasing your odds of getting a call.
For example, as mentioned in the other post, I recently applied to AWS for a solutions architect role.
After reading the job description, but before applying I took my resume template and created a new one with the title of the job I was applying for. I then took about 15-20 minutes replacing / substituting words from the job description in to my new resume. I already do a lot of "Cloud" things in my job, but some people in other companies call that by an acronym like IaaS, PasS, ITaaS. So if they had been looking for PaaS for example, I would add or change my new resume to more reflect the work I have done in PaaS. I never lie, but just re-use the words from their description.

This will significantly increase the odds!

Next is some people say the cover letter is dead. Maybe it is, I never chance it, I always create a brand new from template with words from the job description. If they don't read it, who cares, but if they do, I just gained another leg up on the competition.

This is really GREAT advice. I wouldn't mind reading more.