11-20-2006, 10:01 AM
Hey All!
What about offering the first test for free? Unlike the current 'Money Back Guarantee' - why not offer up 'Heres to your Health' as a free exam (military, ebay, etc.)?
Point being you give them the razor - then sell them the blades? This also may dissolve some of the inertial resistance the military has for paid sites (hey, if one exam is free - it's not a paid site right?)
I would guess that most would come back for more if after they passed one exam...
That would be my first course of action...
Comments?
Greg
What about offering the first test for free? Unlike the current 'Money Back Guarantee' - why not offer up 'Heres to your Health' as a free exam (military, ebay, etc.)?
Point being you give them the razor - then sell them the blades? This also may dissolve some of the inertial resistance the military has for paid sites (hey, if one exam is free - it's not a paid site right?)
I would guess that most would come back for more if after they passed one exam...
That would be my first course of action...
Comments?
Greg