ASU 100 Million Learners - All graduate courses now available

[bjcheung77]

Everyone is going to have their own voice on how they see what is happening and how ASU can do better...  Here's the thing ASU has to think about... Affordable cost for prospective students versus possible revenue and/or profits.  I wonder if ASU upper management or staff read this board or the sister forum.  Here's an example of Sophia.org and how they changed their pricing model to achieve both...

Previously, Sophia.org classes cost $329 each, they had coupons to bring those to half price after you purchased a certain number of classes, 4 total.  So, if they have a total of 1000 students purchasing a class, they just made $329,000.  Changing it to an all you can eat subscription model, they have 150000 students paying $99/month, multiple months.  A month with that number of students is already $14.85 Million.

Just yesterday, Study.com sent me a survey - not sure if it's for all ambassadors, but they're looking for innovative ways to help students.  I quickly did the survey and mentioned this (in different wording):  To further discount the monthly subscription fee for those who are from low income households and/or from nations that are less developed and keep their pricing structure, but give different number of classes.  Example, currently it's $164.50/month with 30% off for 2 classes, those who fit in the low income category, gets 4 classes instead.

My recommendation or suggestion: ASU can do the following, $500 for all 5 classes for those who are in a certain threshold for income, and/or from less developed countries.  They can then ask for $1K to those of us in the US or more advanced/developed countries.  The more students they are providing this certificate to, will benefit the institution altogether.  Example calculation below...

10,000 students paying $2.5K for the certificate =$25 Million
100,000 students paying $500 for the same = $50 Million
100,000 students paying $1K for the same = $100 Million