Would you tarnish your reputation for the sake of getting a PhD?

[Alpha]

So he's probably in the clear as his business page states wellness consultant.
It's definitely sketchy as it's easily misleading to potential clients that are familiar with licensed Naturopathic Doctors but not the specific regulations that vary from state to state.

I think you're right.  A license isn't required because he's not providing treatment.  He's a consultant.  And is it misleading?  Absolutely! But none of that is illegal and it happens everywhere.  Want your Tarot cards read?  Want to speak to your dead grandmother?  Want your Chakras adjusted?  No problem, I'm sure there's someone nearby who can help you out.