College Enrollment Decline Worsened

[ss20ts]

With a few exceptions, I don't believe state schools market their online programs nearly as aggressively as for-profit schools market their products.
This is just one person's anecdotal evidence, but I deal with people all the time who still mistakenly believe the only online degrees are from sketchy for-profits like U of Phoenix. If they're largely unaware even their own B&M alma maters have online degrees, who knows what the average prospective student is aware of.

My social media platforms definitely seem to feed me for profit school ads I'm guessing five
times more often than state school online degree ads. (And most of the state school ads I get are from ASU.) It looks like those millions for profits put into aggressive marketing seem to be working.

I agree. I RARELY get ads on social media and elsewhere from state schools. At least 95% of the ads I see are for private colleges. Most are non-profit but there are some for profit. State schools just don't seem to market. It's like they're living in the 90's with if you build it they will come. All of the schools I've attended online I've found online. Some programs through ads. Others through searches. It's rare a state school even comes up. Those marketing departments are really good at marketing online at the private schools.