"Breaking Ranks"

[LevelUP]

“Unlike apples and oranges, or refrigerators and cars, college is not simply a short-term consumption activity. It is a long-term investment in human capacity—the ability to do financially, socially, emotionally, and even spiritually rewarding work; to teach oneself and others how to learn, adjust and adapt; to analyze, reason, evaluate and create; to appreciate beauty, ingenuity, order, complexity and subtlety.”

Also, I like to add if we are being real, then students are going to consider the beer pong lifestyle of each school they are considering. That's something not usually in the rankings.