(04-26-2022, 12:45 PM)rachel83az Wrote: A single 30-second ad apparently averages about $100k. If you do just one of those a week, that's $5.2M. If you do it a few times a week, on more than one channel, that could be half the budget right there. Especially if they're paying more for premium ad slots.
I know they also advertise a lot on FB & YT. I run across PUG ads every so often when I don't have an adblocker running.
$130M is still a lot, though.
Why would any school spend so much money on television advertising today? That's a very dated method of marketing especially when you're looking for students in an online program.
They're not getting enroll numbers that justify $130 million in advertising. I'd be curious how much WGU spends on advertising. Them and SNHU have the highest enrollments of online students. Now if they could just get their graduation numbers up. That's the hard part with adults. We have lives and families.
(04-26-2022, 01:05 PM)bjcheung77 Wrote: Back in the days of "U of Phoenix" spending, they spent well over 130 million on TV ads alone... If you added other media, it wounded up to about 650 million at the peak of their student base of about half a million students or so... that was amazing back then how much they paid to get noticed!
And what does everyone thing of U of P? Not much that's positive.
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