Class Ring pricing (rip off!)

[Alpha]

I stumbled upon this pricing scam….

I was ordering my son’s high school yearbook (on Jostens) and out of curiosity, I clicked on the class jewelry link.  I saw the pricing of some of the rings and decided to look up what they offered for my college.   I never did get a class ring back then.  The exact same ring is DOUBLE the cost.  All the same options.  So I googled a few other class ring manufacturers and found the same thing.  Same metal, same jewel, same options…. And the college rings are significantly more than the high school rings.  

That’s just dirty.  

I am not at all shocked.  If anything, I'm shocked that you're shocked.  My sense of it is that historically, parents have bought these rings as a gift for their graduating child.  I think they've always been overpriced.  It's opportunistic profit, not much different than the price of popcorn at the movie theatre.