This textbook is creative commons licensed and is freely available on the web [marketing principles v.20](https://2012books.lardbucket.org/books/m...index.html) and so should pass muster.
It's the same textbook recommended for the Intro to Marketing TECEP MAR-201 in the test description. I found it to be very spot on and timeless, having actually worked in the field myself.
It's the same textbook recommended for the Intro to Marketing TECEP MAR-201 in the test description. I found it to be very spot on and timeless, having actually worked in the field myself.