As far as I can see, this man was not some poor academic struggling to survive in a some hostile "publish or perish" environment. He was a "behavioral science superstar" who wanted to continue to be a behavioral science superstar.
Pure ego.
https://www.sciencemag.org/news/2021/08/...researcher
Pure ego.
https://www.sciencemag.org/news/2021/08/...researcher