03-23-2015, 01:17 PM
sanantone Wrote:Hyundai was terrible when it first started. Kias were some of the most unreliable vehicles up until just several years ago. Hyundai and Kia haven't had as much time to build a good reputation as Honda and Toyota. It has nothing to do with how Hyundai and Kia sound. Your whole argument against Excelsior's name is based on how it sounds to you.
The point I am trying to make is that Hyundai sounds bad to me even though I know they make quality products. Their Hyundai Azera which is their flagship $40,000 car is a beautiful, and well-crafted product, but for $40,000, I would rather prefer to buy a BMW or a Mercedes instead even if it's of less/cheaper quality. The name Hyundai for whatever reasons, sounds cheap even though I know they make quality products now.
Perhaps a better analogy is a person's name – I can speak from personal experience having an indian name that many Americans have trouble pronouncing my name, and I know from personal experience that it has harmed me in various ways –*so I've used an American nickname instead. People like the nickname more, it's easier to pronounce, and it's more familiar and relatable to them. So I can definitely say that name has an effect –*now whether or not that effect is measurable is another thing, but I think some names are more popular than others (i.e. John, Chris, Sara, etc.).