The Better Business Bureau is a Scam in Itself

[mrs.b]

I doubt most people want to engage in litigation no matter how much spare time they have. But sometimes it's better to err on the side of principle rather than profit.

Most companies do not ever want to see the inside of a court room and will settle if pushed hard enough if you have documentation to raise a hint of doubt. They also have to balance cost v. benefit, and corporate attorneys' time is not cheap, even if they are on the payroll. The cost of a set of tires versus the possible damage to reputation and their attorney's wages/fees? If you sue them, they usually may need to countersue to reclaim their expenses, and that isn't going to be worth their time.

Edited to add: In other words, if you are going to stand up on the principle, I'd do it without an attorney (and the expense). Small claims judges are going to grant some leeway for a layperson, particularly if a glitzed out corporate attorney is on the other side of a small claims courtroom.