Business Adminstration Degree or Marketing Degree?

[burbuja0512]

I agree with all of the above. Marketing is important, but Biz shows that you're a more serious student and more well-rounded. If she wants to pursue a marketing career, she can have a concentration (as mentioned) and/OR look for work in sales rather than a marketing internship. Sales is not as fun as Marketing, but the pay is a lot better and much easier to get hired into an entry level job. Once you've got a sales job at your dream company, you will work hand-in-hand with marketing and make valuable contacts. Not to mention really get to know the position. My guess is that if someone chooses the sales path first, they'll stay in sales if it suits their personalities because it generally pays more yet is still heavily involved in marketing.

Besides, being in sales myself, I would estimate that 80% of marketing people have no idea what actually happens in the sales process and don't hear nearly enough direct client feedback. A marketing exec with a sales background would have a huge advantage in making their marketing mix much more powerful and likely to increase results.