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TECEP Public Relations Advice Needed - Printable Version

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TECEP Public Relations Advice Needed - AngelaP - 01-22-2016

I am considering taking the TECEP Public Relations Thought and Practice. Can anyone give me some advice on studying for this?

TIA!


TECEP Public Relations Advice Needed - dfrecore - 01-22-2016

I am taking it too, and I bought the book (usually needed for TECEP's) and IC has flashcards for this one.

Anyone else with helpful advice on what to study, it's appreciated!


TECEP Public Relations Advice Needed - SweetSecret - 01-22-2016

I'm also scheduled to take this at the end of February. I know Dina took it, and I think Ruth did too.


TECEP Public Relations Advice Needed - petersouth - 01-22-2016

see my comment/review on it...maybe slightly help


TECEP Public Relations Advice Needed - Nichelenole - 01-24-2016

I just finished this exam so off the top of my head:

Ivy Lee - Publicity Bureau
Bernay - textbook
PR Roles
PR Processes
-research, (action) planning, Implementation, Eval
Lots of Eval questions. How, when.
A few questions asking whether this situation is ethical because or unethical because...
PR practitioners spend most of their time/ biggest challenge of
Best skills for a PR practitioner
Smokey bear is a symbol
Stereotype definition
Secondary research
Charitable donations - % by source and recipient
Impact measures, assessments
Knowledge, opinion, attitude, behavior, social.
Differences between press agentry, public affairs, advertising, lobbying, investor relations, issue management
Nonprofit development - definition
Lobbying - public issues with
a couple where you need to understand and differentiate between asymmetrical and symmetrical model
Diffusion - is this happening here type questions
Concentric circle - who
Sanctions
Informant
Cooreintational
Pluralitic Ignorance - definition
Upward/downward communication: definition, how to improve, problems
Tylenol
Westinghouse
Working with the press: requirements, their obstacles
Technology induced changes and difficulties
Strategic planning
Mission/vision statements
Lots on research methods. Know descriptions very well. Informal/formal, secondary, informants,focus groups, surveys, mail ins, studies,
Know content analysis, situation analysis, communication audit. (had to differentiate)
Problem statement: present tense, no mention of cause or solution
Inputs-outputs-outcomes
Formative, summative
Why measure results

A good portion of the questions were scenario based. If the organization wants this, your recommendation should be this.
I used IC flashcards which really hammered down the vocab. The flashcards really helped. I suggest reading the book or at least reading the couple of sentences before/after the bolded words in the text. I had a few questions that came directly from doing that.


TECEP Public Relations Advice Needed - AngelaP - 04-20-2016

I finally took the test and passed, yeah!! I did read the book and studied the notes that others have put on here. I also did the monthly Instant Cert, but really did not find it very useful.


TECEP Public Relations Advice Needed - Prloko - 04-20-2016

tinhtri232 Wrote:đã cài, nhưng chưa dùng

What he said.


TECEP Public Relations Advice Needed - AngelaP - 04-20-2016

My thoughts exactly and quite helpful to so many. Rolleyes


TECEP Public Relations Advice Needed - PrairieGirl - 07-23-2016

This is a very accurate list of what was on the test.
I would just add that you should know about Public Relations for the Educational sector since there were several questions about it.

The flash cards do help you remember the terms, but I would recommend reading the book at least once thoroughly so you understand the concepts for the section with scenarios and the overall concepts. I would rank going through the book as more important than getting a good score on the flash cards.


TECEP Public Relations Advice Needed - KayV - 07-23-2016

"đã cài, nhưng chưa dùng"

"installed, but not used"

Advice for the ages.