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Additional Info About WaardeX |
Location: |
Boston, US |
Bio: |
WaardeX offers publishers the unique opportunity to engage in private marketplace (PMP) trading. This feature combines traditional direct sales with programmatic deals, allowing publishers to sell exclusive inventory in PMP auctions. By targeting a specific group of buyers, publishers gain transparency regarding who purchases their impressions. Additionally, PMP trading leads to substantially higher effective CPMs (eCPMs) compared to open auctions. WaardeX helps publishers monetize their inventory effectively, ensuring they can leverage both traditional and programmatic strategies for maximum revenue. |
Sex: |
Female |
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