Marketing Communications TECEP

[MoppyPuppy]

I was lost because there is very little information about this TECEP outside of the test description, I think the reason for this is because people took the test and passed with very little problem.

I passed recently with a high 70%.

The following are not questions from the test but rather specific terms, details and ideas from each category given in the Test Description that will greatly diminish your ability to reason your way through the multiple choice questions and make elaborating on a subject for any of the 6 essays difficult if you don't know them.

VALS Information.
Term for when a brand is given human characteristics.
Know all the Marketing Management Philosophies.
"Reach" in the context of Marketing Management.
What the hell widgets are.
Know under what circumstance are you dealing with "Powerful Buyers."
Know what "Split List Experiments" are.
What questions you can answer with only Descriptive Research.
Know what qualifies as "Deceptive Advertising" what you can legally get away with and why.
Know what "Sticky" means in the context of website design.
Know the Black Box model of consumer behavior.
Know how to implement an Interactive Marketing System for yourself, not just explain what it is.

The test questions you will run into will very rarely ask you direct questions about any subject and you will have to use reason and a bit of imagination, for example if you use a streaming service you know that less and less people are watching TV so if you're an increasingly desperate TV company how can you make more money with less viewers?

Some of the essay questions will lead into one another so if the first essay question is about designing widgets and you haven't a clue what a "widget" is then it may not matter that you know every other subject.
In my case I wrote two essays based on what I thought widgets were, the ads you get as Google search results, and as a result I wrote about websites when I was supposed to be writing about phone apps. Because TESU doesn't give feedback just a grade I will never know, it wouldn't surprise me if every point I lost on that test was from that pair of essays.

As for studying I almost want to write that you can just Google everything in the Test Description and get a good understanding of each subject, however this may deny you the critical details I've written above.
I used the suggested textbook and focused on taking notes of each subject in the description, however I ignored the articles and real world examples that I suspect may have helped me during the essays.

TL;DR: This test will lure you into the sewer, kick the crap out of you and break your spine all the while talking down to you if you don't know some of the more ancillary terms.