Advertising TECEP

[Harpda]

I just registered to take this exam and would like to hear from anyone who may have taken it in the past. I've read over the specific exam feedback and there's some good information there -- but not much of it!

I'm trying to get an idea of how much preparartion was needed and also what material you all used to study. This is my first TECEP so am just wondering how it compares to CLEP/DSST.

Any other tidbits of info that you can think of would also be greatly appreciated.

Thanks and have a great day!

Daniel

[rmonte]

Let me know how this turns out, I've also been looking for feedback compared to DSST/Clep. thank you and good luck!

[starlinghunter]

Hi Harpda,

I did take the Advertising TECEP, but failed it, 'cause I used a random advertising text book someone gave me.

As I kept coming across stuff I wasn't familiar with during the test, I kind of had the idea I did something wrong!
It turns out that this test is pretty big on Marcom and Integrated Marketing Communications.
I have taken the Marketing Communications TECEP since then, and that textbook ( Promo, by Thomas O'Guinn, Chris Allen, Richard J. Semenik) certainly had a lot more in common with the Advertising TECEP, as I recall.

I'm actually retaking the TECEP this Friday, after I crash through the RECOMMENDED book. :/ I'll let you know how it goes!

If you don't have the textbook recommended by TESC (Advertising, Promotion, and other aspects of Integrated Marketing Communication) you should order it now, if there's enough time.
Search for it in AddALL Used books, they have the best prices from all the book websites:

AddALL Rare Used and Out of Print Book Search

The 2002 edition might be a bit too outdated, here's the cheapest 2009 edition I could see, $2.90 from Alibri:

Advertising Promotion and Other Aspects of Integrated Marketing Communications by Shimp, Terence A.: Good, Hardcover, $2.90 at Alibris Marketplace

- Sam

[Harpda]

Hi Harpda,

I did take the Advertising TECEP, but failed it, 'cause I used a random advertising text book someone gave me.

As I kept coming across stuff I wasn't familiar with during the test, I kind of had the idea I did something wrong!
It turns out that this test is pretty big on Marcom and Integrated Marketing Communications.
I have taken the Marketing Communications TECEP since then, and that textbook ( Promo, by Thomas O'Guinn, Chris Allen, Richard J. Semenik) certainly had a lot more in common with the Advertising TECEP, as I recall.

I'm actually retaking the TECEP this Friday, after I crash through the RECOMMENDED book. :/ I'll let you know how it goes!

If you don't have the textbook recommended by TESC (Advertising, Promotion, and other aspects of Integrated Marketing Communication) you should order it now, if there's enough time.
Search for it in AddALL Used books, they have the best prices from all the book websites:

AddALL Rare Used and Out of Print Book Search

The 2002 edition might be a bit too outdated, here's the cheapest 2009 edition I could see, $2.90 from Alibri:

Advertising Promotion and Other Aspects of Integrated Marketing Communications by Shimp, Terence A.: Good, Hardcover, $2.90 at Alibris Marketplace

- Sam

Sam, thanks for the feeback! I do have the book on order although it may take 30,000 years to get here since i'm stationed in Japan. With my luck i'll get it a couple days before the test and have to go into overdrive studying 'round the clock. Amazon gave me an estimated delivery date of mid to late March which is some nonsense. I guess they are shipping it via tugboat. Well, I wish you luck on your test today...let me know how it turns out.

[Harpda]

Let me know how this turns out, I've also been looking for feedback compared to DSST/Clep. thank you and good luck!

Will do, rmonte.

[starlinghunter]

I replied to your message Dan, but here's the detailed breakdown to give you a better idea:

So I started studying the book last Tuesday afternoon, staying up till 2-ish, and getting up about 7. Studied till about 3 last night, and up until the test at 11:00 today, but I still had not read chapter 8, and 13-20.
Only had time for two pages of notes, with the most essential facts. I would have felt more comfortable with 4-6 pages (what I compile for most tests).
I took the fact sheet test of 21 questions, and actually only scored 57%, but I had no choice, as the term ends on the 23rd, and enrollment a week later.

At the start of the test, I got a few questions that had me worried about the rest, but about 10 or 15 questions in, I was rolling right along.
Lot's of quick answer questions for me, coming right off from reading the book, and some with context I remembered from studying for the test the last time, and from Marketing Communications.
As far as I could tell, the test seemed pretty much like the fact sheet, (and not as hard as the practice test). I did have one or two questions which I could answer from the answers of the 21 question practice.
I had at least 45 minutes to review all my answers, and I ended up stopping about 10 minutes early; something I have never done for a test before!

All in all, with cramming through the first half of the book, and a few helpful reminders from studying the same test before and Marketing Comm., I feel pretty good about my answers (figured at least 62 questions that I felt 100% certain about).


P.S., I did take this practice test on Tuesday, which I think was fairly helpful to get me going (scored 66).
Advertising: Quiz 4 Practice Exam

Also did the Quizlet questions here (just the matching, multiple-choice, and True/False questions; 67 in all), and scored 88% (These tests are generally easier, some overlap).
Test: MKTG 4233 Integrated Marketing Communications Test 1 | Quizlet

- Sam